Experience Guide

Everything you need to know about what it's like to collaborate on a creative project with us. 

Our holistic approach to timeless and thoughtfully implemented design is rooted in meaningful connection and heartfelt collaboration. 

Nothing lights us up like working closely with other passionate service providers and we believe wholeheartedly that we learn as much from our clients as they do from us. 

LET'S MAKE MAGIC TOGETHER
2nd Round Concepts-06.png

Thank you so much for taking the time to get to know the roots beneath Bloom Your Biz.

 

As the founder of this global creative agency, I've experienced first-hand what it’s like to boldly leave the life you think you’re stuck within the pursuit of the one you know you deserve.

 

I've built this business on a passion for bringing dreams to life, and I’d love to do the same for you.

Lovely to Meet You - I'm Ashley

with love, 

ASHLEY DOERWALD - FOUNDER & CREATIVE DIRECTOR

Helpful Terms to Know

You don’t have to be a designer to represent your brand confidently. Understanding these terms will help you navigate this guide and connect with our approach.

wireframe


We begin our website design process by creating offline 'wire frame' designs on a special design software where we can create a mockup or prototype of what your site will look like once it's live and online.




brand mark


A brand is infinitely more than “just a logo.” Brand marks are additional designs that support your primary + secondary logo to better tell your brand story. This can include icons and illustrations, monograms, additional logo variations, watermarks, tag line designs... and so forth.




collateral


Collateral design speaks to additional marketing materials, either print or digital, that bring your brand to life. For example: business cards, social media templates, pricing guides, merchandise, and beyond. This is included in our brand identity packages.





designing vs developing


The design phase of the website process takes place offline. We will design an 'image' of what your website will look like once we bring it online. In order to do so, we will have to 'develop' your website directly on your platform of choice (ie., Wix). At this time your website will become a dynamic site with clickable buttons and other functionalities.




responsive


For a website to be fully responsive means to be designed especially for each device in which it may be viewed. In our instance, this will refer to setting up your website to be attractive and functional on both desktop, and mobile devices.




seo


SEO stands for “Search Engine Optimization,” and is something that is added to the back-end of your website, using keywords to ensure your website can be found more quickly by your ideal clients in the sea of options that is the internet.





Our Brand Story

Our studio is built on a few core principles. As avid travelers (pre-covid) we have a deep-rooted appreciation for a strong work-life balance.

 

Our biggest priority is to help you grow your brand to a place where you can work less, enjoy more, and maintain a long-term, sustainable relationship with your business.

 

We were destined for so much more than being glued to our screens. Our mission is to help you get to a place where you can comfortably unplug and refocus on the things that matter most. 

It was an absolute dream.

 

Working with Ashley was an absolute dream. It honestly could not have gone any better. She was so consistent with communication and did everything until it was 120% perfect. Ashley constantly reviewed her work and would revise wherever she thought needed improvement even after our time was over. She was so understanding, patient and enjoyable to work with. She works super effectively and was open to any new changes I decided on last minute. I am so thankful for her!

- nourish with jass

Such a Positive Experience!

From our very first meeting, I felt comfortable and confident in working with Ashley and her team. I appreciate their prompt communication throughout the process, as well as the initial questionnaire and forms that gave light to my vision. This team is professional, talented, patient and very encouraging. I absolutely love my brand designs!

- angela, nourish the change
which service are you interested in?

Brand Strategy & Design

8-12 Week Timeline

4x Payments of $625

This is for you if:

✓ You are just starting out and need to thoughtfully identify your brand

✓ You’re tired of appealing to the wrong audience because your brand doesn’t truly represent your offerings

✓ You’re ready to update your existing branding in order to start attracting clients solely in your niche

What to Expect:

✧ Custom creative content that reflects your brand image and will effectively speak to your target audience and present clients

✧ A brand that truly feels like home & represents your business values

✧ The confidence to charge premium prices for your high-value services

wireframe


We begin our website design process by creating offline 'wire frame' designs on a special design software where we can create a mockup or prototype of what your site will look like once it's live and online.




brand mark


A brand is infinitely more than “just a logo.” Brand marks are additional designs that support your primary + secondary logo to better tell your brand story. This can include icons and illustrations, monograms, additional logo variations, watermarks, tag line designs... and so forth.




collateral


Collateral design speaks to additional marketing materials, either print or digital, that bring your brand to life. For example: business cards, social media templates, pricing guides, merchandise, and beyond. This is included in our brand identity packages.





 

Weeks 1-4

IN-DEPTH FOUNDATIONAL STRATEGY

Weeks 5-8

EXPERIENCE DEVELOPMENT + DESIGN

Weeks 9-12

IMPLEMENTATION + EDUCATION
takeaways - brand strategy

✧ Brand Strategy Workbook
✧ 60-Minute 1:1 Strategy Session
✧ Mission Statement
✧ Brand Story & Values
✧ Brand Attributes
✧ Your Why, Drivers, Differentiators
✧ Market Overview & Analysis
✧ Audience Values, Needs, Problems
✧ Audience Avatar
✧ Tone of Voice
✧ Communication Approach
✧ Atmosphere Development
✧ Three-phase Growth Plan
✧ Visual Guidelines & Moodboard

✧Creative Direction
✧ Colour Palette & Font Suite

takeaways - brand identity

✧ Colour Values for Print and Web
✧ Typography System and Directives
✧ Tagline Development
✧ Primary Logo Design
✧ Alternate Logo Design
✧ Supporting Brandmarks (4-5)
✧ Symbols / Illustrations (if applicable)
✧ Custom Brand Pattern
✧ Mockups (8-10)
✧ Brand Guidelines

✧ Suggestions for Use

takeaways - collateral

✧ 4 Hours of Collateral Design
(Example: 4 Social Media Templates,
1 Business Card Design, 4 Page
Service Guide)
✧ Final Collateral Files
(.png, .pdf, .indd or Canva Template)
✧ Final Brand Files
(.eps, .png, .jpg in black, white, and
all brand colours)
✧ Font License Links to Purchase
✧ Brand Implementation Directives
✧ Launch Guide and Calendar
✧ Launch Support
(Via Email + Voice Note)

Custom Website Design 

8-12 Week Timeline

4x Payments of $875

This is for you if:

✓ You’ve laboured over a “user friendly” website platform but STILL can’t manage to match the vision you had in your mind

✓ You’re looking for a truly custom & functional design to stand out from other service providers in your industry

✓ Your existing website doesn’t accurately represent the high-level value you offer your clients

What to Expect:

✧ A stunning, minimalist website design that gently guides your audience to your offer

✧ An abundance of spare time to focus on other projects, or self-care because your website & automations take numerous tasks off your plate

✧ The confidence to charge the premium prices you deserve for your high-value services

designing vs developing


The design phase of the website process takes place offline. We will design an 'image' of what your website will look like once we bring it online. In order to do so, we will have to 'develop' your website directly on your platform of choice (ie., Wix). At this time your website will become a dynamic site with clickable buttons and other functionalities.




responsive


For a website to be fully responsive means to be designed especially for each device in which it may be viewed. In our instance, this will refer to setting up your website to be attractive and functional on both desktop, and mobile devices.




seo


SEO stands for “Search Engine Optimization,” and is something that is added to the back-end of your website, using keywords to ensure your website can be found more quickly by your ideal clients in the sea of options that is the internet.





 

Weeks 1-4

FOUNDATIONAL WEB DESIGN STRATEGY

Weeks 5-8

EXPERIENCE DEVELOPMENT + DESIGN

Weeks 9-12

IMPLEMENTATION + EDUCATION
takeaways - web strategy

✧ Brand Strategy Workbook
✧ 60-Minute 1:1 Strategy Session
✧ Mission Statement
✧ Brand Story
✧ Brand Attributes
✧ Brand Values
✧ Market Overview + Analysis
✧ Audience Overview
✧ Tone of Voice
✧ Communication Approach
✧ Atmosphere Development
✧ Web Design Goals
✧ Website Navigation Map
✧ Creative Direction & Moodboard
✧ Colour Palette & Tones

takeaways - website design

✧ Web Design Workbook
✧ Web Copy Template
✧ From-scratch Desktop Design
✧ Custom Mobile Website Design
✧ Font Sourcing, Converting, Uploading
✧ Copy Editing and Implementation
✧ Image Sourcing, Uploading, Editing
✧ Blog Setup and Population

takeaways - website launch

✧ SEO Integration
✧ Domain Connection
✧ Editing Education Session
✧ Launch Guide and Calendar
✧ Launch Support
(Via Email + Voice Note)

Membership Site Design

8-12 Week Timeline

4x Payments of $720

This is for you if:

✓ You’re spending hours each day on calls repeating some of the same valuable information over and over to different clients

✓ You want to share high-value information with your clients without the restraints of Instagram guidelines & without running the risk of people copying your ideas

✓ You’re ready to shift some of your income streams to passive so that you can spend more time focusing on other areas of your life and less time tied to your computer

What to Expect:

✧ A seamless, user-friendly platform that your audience will WANT to hang out in

✧ A supportive, safe space for you to share your offerings and connect with your audience

✧ A community of like minded individuals who lift each other up and hold each other accountable throughout their health & wellness journey

What's Included?


✓ Up to 8 Custom Designed Pages *Additional pages can be added to your package for $250 per page ✓ Mobile Device Optimization ✓ Paywall Setup ✓ Community Platform Setup ✓ Existing Website Integration for easy login & access ✓ Social Media Integration ✓ Email Marketing Integration ✓ Automated Email Welcome Sequence ✓ Automated Email Off-Boarding Sequence ✓ Launch Day Graphics




Built In Features


✓ 1:1 Service - you will be 1 of only 2 website clients I work with per month! ✓ 1:1 Logistics & Strategy Call ✓ Content Writing Workbook With Prompts ✓ Strategic Sales Copy Coaching & Editing ✓ Premium Custom CSS Code ✓ 1:1 Final Walkthrough Call ✓ Custom ‘How-To’ Video Tutorials




Available Add-Ons


+ Additional Page - $250 CAD