Shannon had been sitting on the fence of a new direction for her business. She wanted to create a sister brand for her existing successful wellness business, but she wanted this new brand to be more representative of the changes and shifts she as a person was experiencing and shaping how she helped others. We started off by creating a brand new colour palette that felt more aligned to where she is now in life and her practice. We made a duplicate of her existing website (designed by us) and we modified a few styles and sections to differentiate it from her existing website, without having to start totally from scratch. Because a lot of her brand details remained consistent, such as her typography and brand imagery it was a seamless process that required much less labour than building a brand new site from the ground up. | SERVICES ✧ Brand Details ✧ Website Design & Development |
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