Google Analytics is a robust and powerful tool that provides indispensable information about your website and visitors.
With more than 56% of all websites using Google Analytics, it’s also such a valuable tool for digital marketers and online businesses (aka all of us these days). The tool allows you to access a wealth of information regarding your site’s visitors.
Here are just a few pieces of data you can get from Google Analytics:
Amount of traffic your site gets overall
The websites your traffic came from
Individual page traffic
Amount of leads converted
The websites your leads came from
Demographic information of visitors (e.g. where they live)
Whether your traffic comes from mobile or desktop
Whether you’re a service offering solopreneur, or a small business online boutique, trust us, you’ll benefit from checking your analytics from time to time!
Now, how to set up yours:
Start by creating visiting Google Analytics Website and create your account..
Next, click on the Admin button:
Now go to Property and click on “Create Property”
Congrats you’re property is on! Now, we want to get our tracking code in order to embed it on our website. To do so, click on “Tracking Info” then “Tracking Code” under the Property column. Your code is identified as Tracking ID, it is a sequence of numbers preceded by the letters “UA”. In order to embed it on your website, simply copy all code (also called Global Site Tag) and paste it to the <HEAD> of every webpage you want to track.
Voila! You’re good to go!
Now you can track the traffic on your website even in real-time! You will have access to all the data you need such as data on your audience, devices that they’re using, how do they access the website.
If you're having any trouble getting yourself set up for organic search traffic. Send us a message. We'd love to help out!